For most people the upcoming holiday season will be one for relaxing and spending quality time with the family. But, for some of us it gives us the opportunity to roll up our sleeves and do some SEO work. Here are 10 suggestions for SEO work which can improve your ranking in time for 2010.

Image Optimisation Tweaks

Optimising images across the site can help drive up web traffic from Google image search and normal search.

1. Rename your images – To help the search engines index and rank your images, you’ll need to help them just a bit. Each product or service should have its own image with a descriptive name as close as possible to the product or service. For example, blue-mobile-cover.jpg has much better potential to rank well for the term ‘blue mobile cover’ than blue-4567-s.jpg.

2. Save in the correct format – Another important factor for optimising images is saving them in the correct format. The best results I’ve seen are when images are saved as .jpg as apposed to tiff or bmp.

3. Populate the ‘alt text’ field – The search engines cannot see the image however they can see its name and alternative text. You can view your ‘alt text’ by surfing your site with the images switched off. Take the time to add ‘alt text’ to each image including the product or service title.

3 Content Optimisation Tweaks

Here we are increasing the worthiness of each page to rank better.

4. Forget the manufacturer’s description and write your own – We all do that at times. We get the product live and use the manufacturer’s description word for word. While it might save you some time, other sites have used the same text as well which will make your version less unique. You don’t need to reinvent the wheel, just add some notes of your own which could be as simple as ‘recommended for…’ or ‘product benefits….’. 

5. Use keywords within the text – The keywords for which you’re trying to rank for should appear in the text. Avoid keyword stuffing because mentioning terms 10 times won’t improve your ranking. Instead place the keywords within the context of the page and make sure it reads well. Remember the search engines aren’t your customers, you and I are!

6. Add quality content – One of the best ways to increase your worthiness is to add quality content that your competitors don’t. It could be in the shape of editorial reviews, customer reviews and even how-to guides.

3 Code Optimisation Tweaks

7. Unify homepage versions – Your homepage is your most valuable page in terms of SEO potential. So it makes sense that you’d have one version of it instead of multiple versions. The most common versions of homepage duplication which will require your intervention are www and non www versions, .co.uk and .com versions and the biggest perpetrator is different file extensions such as sitename.co.uk/index.php / index.html etc. You should unify around one version of your homepage and set 301 redirects from duplicates to the source.   

8. Speed up the site – Google recently announced that at some point during 2010 the speed of your site will effect your ranking. SEO aside, it has always affected your conversion so you should look to improve its speed regardless. The more costly option is to invest in more hosting resources and the cheaper option is to display less products or services on one page,  save images as jpg (see tip 2) and improve your text to code ratio. 

9. Find and fix error pages – These 404 error pages could prove to be a pain. Some of them, such as old product pages, old press releases and newsletter copies might have some SEO value as back links. Try and point them to more appropriate pages on your site using 301 redirect to such pages as the product’s category or a closely related product.

A final piece of advice

10. Don’t put all your eggs in one basket – Optimising your site to achieve high levels of web traffic can take time, sweat and a few tries to get it right. In the mean time, look at other channels of traffic such as social networks, paid search and even affiliate marketing.

Good luck in 2010!

This is a guest article by Joseph Eitan founder of Photo Paper Direct. Inkjet consumables online store selling products from Inkjet cartridges to photo paper. 

© 2009-2010 Daniel J. Harrison. Need some custom Wordpress development work done? Check out Dan's Wordpress development services.

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Every once in a while, Google does something a little odd. I was looking up information on “How to grow strawberries” as I have some in the garden that are almost ripe. I wanted tips on insect and bird control so that I get to eat them rather than allowing nature’s creatures to beat me to it.

As I was typing into Google, I got the following suggestions when I got as far as typing “How to g”. These are the results I got:

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Clearly there’s an overwhelming need to get a partner, how to have babies, how to get a flat belly and grow potatoes. A very interesting and scary insight into Google users!

© 2009-2010 Daniel J. Harrison. Need some custom Wordpress development work done? Check out Dan's Wordpress development services.

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At the beginning of this month (May), I noticed that the EnviroGadget homepage had disappeared from the Google search results. Most of the other pages were still visible in the index, but mainly the home page plus a few other key pages were missing. At first I thought it was a penalty, but then I wasn’t doing anything to deserve one.

After some digging in Google Webmaster Tools, I noticed that there was an error with my sitemaps for most of my sites (which are currently on the same server). This was the error that I was getting:

URL timeout: robots.txt timeout. We encountered an error while trying to access your Sitemap. Please ensure your Sitemap follows our guidelines and can be accessed at the location you provided and then resubmit.

After some research, I found an article “Banned” By Google? Find Out How to Entice Googlebot to Recrawl Your Site, which explained that the error was due to the Google bots being blocked in some way by the server, and therefore not being able to check the robots.txt for instructions on what to crawl. Essentially, blocking the Google bots was stopping my site from being crawled.

As a result of not being crawled, my site was removed from the index! Having asked my hosting company to remove the Google bots ip from the firewall rules, my sites started getting crawled again. And thankfully, they now appear in the search results once more.

Phew!

© 2009-2010 Daniel J. Harrison. Need some custom Wordpress development work done? Check out Dan's Wordpress development services.

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