Comments on: Optimising Buttons – did you benefit?

By: Dan Harrison

Dan Harrison — Thu, 26 Nov 2009 15:57:14 +0000

Sounds good Matt. Would be interested to know the results of your tests, particularly if you can compare other button styles at the same time to test the CTR.

Dan

By: Matt

Matt — Thu, 26 Nov 2009 10:50:06 +0000

I’m about to launch a new site and have used the colour theory to highlight some affilate products on a detail page. There isn’t a “Buy Now” button but more of a “Maybe you’ll like this” button. I’ll let you know whether it works.

By: Dan Harrison

Dan Harrison — Tue, 10 Nov 2009 09:54:56 +0000

Actually “Shop Now” buttons worked best. The whole point of the experiment was that you need to experiment. Different buttons will work in different contexts.

Large calls to action always work, as they cue the user where to click. It’s the style and format of the call to action that’s the important bit.

Dan

By: Property Courses

Property Courses — Tue, 10 Nov 2009 09:52:48 +0000

I’m launching a new site in the coming weeks that will have “buy now” calls to action. I will test a few things out and see what works best.

I watched a tutorial the other day where they said the exact opposite to you- “large buy it now buttons don’t work”

I guess it depends on who your audience is E.g. if you’re selling products to a tech savy community, I don’t suppose larger calls to action will make much difference.

By: Dan Harrison

Dan Harrison — Mon, 09 Nov 2009 16:58:37 +0000

That’s fantastic John! Well done. Have sent you an email about that!

By: John Essex

John Essex — Mon, 09 Nov 2009 16:20:41 +0000

Hi Dan,

I can’t comment on the buttons as I dont sell anything on my site. However, following some improvements made after you did a review of my loft conversion website (http://www.aboutloftconversions.co.uk) I’m now at position 5 for the keyword ‘loft conversions’. As you can imagine I’m very pleased with that especially as its a competitive keyword.

By: Dan Harrison

Dan Harrison — Tue, 03 Nov 2009 11:25:33 +0000

Hi Toni

I think that the context of any button is highly significant. A Buy Now button is not appropriate on a gadget blog like mine, especially when readers might not yet be primed to purchase anything. However, for a shopping cart, it’s definitely more appropriate.

Dan

By: Toni Anicic

Toni Anicic — Tue, 03 Nov 2009 10:46:56 +0000

Dan, I didn’t see your article before but I can tell you from my own experience that it’s extremely important for online stores to test different variations of call to action buttons.

From my experience, the best text ecommerce store can put on a “Add to cart button” is “BUY NOW!”, but it might be different in various situations so testing is always a good thing.