Optimising Buttons – did you benefit?
November 2nd, 2009 | Author: Dan Harrison
Did you benefit from my article on How to Quickly Triple your Click-Thru-Rate (CTR)? Have you seen increased sales as a direct result of trying out your own tests with different coloured buttons? If so, I want to know!
1. Tell me your success story
If you’ve seen increased sales and click-throughs as a direct result of using my research, I’d love to publish that information. Please put some numbers on it, e.g. 43% increase in CTR, and 22% increase in sales.
I’m looking for about 50 to 150 words on what benefits you’ve seen. I’ll publish your story on this blog with a link to your website and a link to your twitter profile if you wish. Please send your story via my contact form.
2. Write me a testimonial
This is optional, but it would be great if you could write me a short testimonial based on your results. This is to help illustrate that the advice I give achieves great results, and the testimonials will be used for my Streamlined Thinking website mentoring service.
Glassy Buttons
I’ve been asked a couple of times how I created my buttons. I did so using the Glassy Button generator tool. It’s so simple to use and I highly recommend it.
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Dan, I didn’t see your article before but I can tell you from my own experience that it’s extremely important for online stores to test different variations of call to action buttons.
From my experience, the best text ecommerce store can put on a “Add to cart button” is “BUY NOW!”, but it might be different in various situations so testing is always a good thing.
Hi Toni
I think that the context of any button is highly significant. A Buy Now button is not appropriate on a gadget blog like mine, especially when readers might not yet be primed to purchase anything. However, for a shopping cart, it’s definitely more appropriate.
Dan
Hi Dan,
I can’t comment on the buttons as I dont sell anything on my site. However, following some improvements made after you did a review of my loft conversion website (http://www.aboutloftconversions.co.uk) I’m now at position 5 for the keyword ‘loft conversions’. As you can imagine I’m very pleased with that especially as its a competitive keyword.
That’s fantastic John! Well done. Have sent you an email about that!
I’m launching a new site in the coming weeks that will have “buy now” calls to action. I will test a few things out and see what works best.
I watched a tutorial the other day where they said the exact opposite to you- “large buy it now buttons don’t work”
I guess it depends on who your audience is E.g. if you’re selling products to a tech savy community, I don’t suppose larger calls to action will make much difference.
Actually “Shop Now” buttons worked best. The whole point of the experiment was that you need to experiment. Different buttons will work in different contexts.
Large calls to action always work, as they cue the user where to click. It’s the style and format of the call to action that’s the important bit.
Dan
I’m about to launch a new site and have used the colour theory to highlight some affilate products on a detail page. There isn’t a “Buy Now” button but more of a “Maybe you’ll like this” button. I’ll let you know whether it works.
Sounds good Matt. Would be interested to know the results of your tests, particularly if you can compare other button styles at the same time to test the CTR.
Dan