Comments on: How to Quickly Triple your Click-Thru-Rate (CTR)

By: Pinny Cohen

Pinny Cohen — Tue, 29 Dec 2009 13:03:59 +0000

Dan,

That is also a definite possibility – great idea :-). We area society all about choice and infinite selection right now….

By: Dan Harrison

Dan Harrison — Tue, 29 Dec 2009 10:13:41 +0000

Hi Pinny

Interesting perspective on “Buy This”. I have an alternative theory… namely that visitors feel that it commits them to buying that product, when they still want the opportunity to change their mind.

Dan

By: Pinny Cohen

Pinny Cohen — Mon, 28 Dec 2009 13:26:47 +0000

Nice experiment Dan.

I would say that the “Buy This” would score very low because:

- It is not specific. “This” is usually considered very informal, not credible, and not specific enough to take action (it eliminates the call to action effect)

- It sounds more of a declarative statement than an offer to sell something.

By: Dan Harrison

Dan Harrison — Sat, 07 Nov 2009 23:50:59 +0000

Yep. although since it’s Christmas, you might need to consider the effect of seasonal influence. Perhaps use plenty of cartoon Christmas banners to draw attention to Christmas gifts and offers?

By: Darren Brooks

Darren Brooks — Tue, 03 Nov 2009 19:51:24 +0000

I to am trying some split testing at the moment with different button colours and different call to actions. Hopefully I can get some good ideas what will work/convert best in the run up to christmas.

By: Dan Harrison

Dan Harrison — Tue, 27 Oct 2009 14:58:05 +0000

Thanks Matt. I thought it was important to explain my train of thought when I was running the tests.

Dale’s point about colours for adsense does have an impact though. Seen some subtle results myself.

Dan

By: Matt

Matt — Tue, 27 Oct 2009 14:24:26 +0000

Love your classical hypotheses – null hypotheses approach here Dan. It took me back to my university psychology days. I tell you this would have been a great idea for a study then.

Interesting conclusions here and Dale’s post above prompts a question; do you think that text links would have the same effect? I’m hypothesising no but would be really interested to see what your results are Dale.

By: Dale

Dale — Fri, 23 Oct 2009 10:37:28 +0000

How bizzare, I think I shall be experimenting with differnt coloured adsense ads now!

Thanks

By: Julian

Julian — Tue, 20 Oct 2009 10:28:01 +0000

Fantastic psychology experiment Dan, I never would have thought that the colour of a button would impact the click rate! Will have to try it our for myself, thanks for the very useful post!

By: Dan Harrison

Dan Harrison — Mon, 19 Oct 2009 09:19:49 +0000

Thanks Karen.

I’ve started tracking which products/buttons trigger a sale, but it will be very tough to create any meaningful analysis for a few months.

My advice is, don’t assume, test it!

Dan